Sustainable products home

Have smarter conversations about sustainability with your customers

We want to help eco-conscious customers make informed purchase decisions, by making it easier for them to understand why your product is sustainable.

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Sustainability Insights, helping customers make informed purchase decisions

Here are some of the insights gathered from our recent survey of sustainable product businesses.

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59%

of people usually look at 2-3 different options before settling on a product

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44%

of sustainable businesses have no sustainability plan

About the transporation

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of respondents told us the most important consideration is the product’s ability to help them reduce their own energy or waste

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Nearly 2 thirds

(64%) of manufacturers utilise product packaging to educate their customers on sustainability efforts

Measuring sustainability

The difference between what sustainable businesses offer and what consumers say they want

Most businesses are focusing their efforts elsewhere…

Through our work we aim to:

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Conduct Sustainability Research

We’re talking to all sorts of manufacturers and retailers of sustainable products about their businesses.

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Provide User Insights to Retailers & Manufacturers

We’ll publish what we find to build a knowledge base for businesses to help improve their communication efforts.

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Empowering Customers to make informed purchases

Our ultimate goal is to help end-users become confident they are making genuinely sustainable product purchases.

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Download the Sustainable Product Index Report and see for yourself

Our first report is available now. Anyone can download a copy to gain access to business insights that are helping manufacturers and retailers benchmark themselves against others in the industry.

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Insights from the 2024 report

We’ve begun curating sustainability insights for manufacturers and retailers who want to understand how other businesses are approaching the topic and learn how to better their own efforts. Here you’ll find a selection of articles to get started with.

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Frequently Asked Questions

A selection of FAQs about who we are and what we’re aiming for.

View our Insights
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What is the Sustainable Product Index (SPI)?

This is an infancy project that aims to help manufacturers and retailers better educate their customers about the nature of sustainability in their products. The ultimate goal is to help customers make more informed decisions about the products they’re purchasing.

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How do you obtain the research data?

Our initial survey was made available to a wide range of manufacturers and retailers in early 2024. We collected survey responses over a 6 month period and curated them into a downloadable report, which you can find on this site.

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How can I get hold of the report?

You can download the 2024 SPI report now from this website. Please go to the report page and register to download. It’s free and all we ask is if you get some value from it, please share it with others.

Understanding how other businesses approach sustainability planning helps us to drive our own efforts forward